Hydrogen powered vehicles with their zero emissions are great for the environment. Our friends at Saatchi LA, asked us to create some short-form video showing the hydrogen powered Mirai navigating its way through a nature filled world.
Back to ProjectsSaatchi, Los Angeles
Automotive
The team got to work creating two amazing locations in CGI before filming the vehicles in action. CGI lets us make an ‘anywhere city’ that’s perfect for national marketing, while natural camera movements make it feel authentic.
To explain how a hydrogen-powered car works, we used some really cool mechanical data. We created particle animations to show how fuel and power move around in the engine and fuel cells.
The tricky part was dealing with all those polygons, while still making the product look simple so people could easily understand the message.
The mechanical data alone had a whopping 27 million polygons and 5900 elements. We streamlined this data during our preparation process to make it easy to see and render in real-time, while still keeping it accurate.
