Presenting the 2025 Toyota Camry through four different 6-second full CGI videos in one project presented different challenges for us. The team of art directors at Saatchi LA, had concepts which had strong client buy in. We dug deep in to our bag of CGI tricks to deliver for them.
Saatchi LA
Automotive
This concept shows the car travelling along a road outside the city, whilst nighttime changed to daytime. Something which would be challenging to shoot for real.
Once we had modelled the racetrack and stadium, the next challenge was to fill the stadium with people. Filming the vehicle in CGI allowed total control of the slow motion sections.
Escher inspired. This fly-through concept using all axis to show the car from different angles would have been all but impossible to do with traditional methods.
Driving the distortion of geometry through sound was a really innovative way of showing the car’s sound system. The ripples underneath the car were fully customisable.
