Our brief was to bring to life the imagination of the driver as they push the Toyota GRMN Corolla through the city. Rather than simply creating a backdrop, we worked with the creative team to build a fully CG street circuit that gave them complete freedom to shape the story. Custom apexes, barriers, advertising hoardings and dynamic camera positions allowed us to place the car in powerful, high-energy moments that simply wouldn’t have been possible with a traditional shoot.
What made the project particularly rewarding was the partnership between the creative and production teams. Working in Unreal Engine meant ideas could be explored, reviewed and refined live, allowing creative decisions to be made instantly rather than waiting for renders. It became an ongoing conversation, with new camera angles, edits and creative opportunities emerging throughout the production process.
The environment itself was built from a real section of racetrack. During live review sessions with the client, we refined the lighting, composition and overall look together, before adding the final layers of atmosphere, detail and polish. At the same time, the GRMN Corolla continued through its engineering programme, we were able to seamlessly integrate updated data from Toyota Gazoo Racing, ensuring every model, material and detail remained technically accurate while continuing to evolve creatively.
The result was more than a collection of striking visuals. It was a campaign shaped through collaboration, where production didn’t simply execute the creative idea, it helped expand it.
The final assets were used across multiple channels, including Toyota social platforms, press packs, and UK vehicle reviews, proving that when creative and production teams work together from the outset, the work has the opportunity to achieve even more.
Saatchi & Saatchi
Automotive advertising
To streamline production, we built a bespoke Unreal Engine dashboard that allowed the client to review lighting, materials and camera angles in real time. This significantly reduced iteration times, enabling faster creative decisions and giving the team immediate confidence in every change.
Using Toyota-approved CAD data, we ensured complete product accuracy throughout the project. Custom shaders were developed for key materials, including the carbon fibre and interior fabrics, allowing the vehicle to remain visually faithful while being refined live in the engine.
The dashboard became more than a review tool; it was a collaborative production environment that brought the client into the creative process, making approvals faster and helping deliver a more efficient workflow from start to finish.
