Born on the Nürburgring

Race the city.

For this series of images we were asked to visualise what the driver would imagine as they drive the Toyota GRMN Corolla through the city.

We created a full CG city street circuit, allowing us to add in custom apexes, advertising hoardings and barriers to place the car in heroic poses and dynamic action shots.

Instead of many iterations of the car were produced while the car was being developed by the Gazoo Racing engineers.

As the car completed its development stages, we were able to seamlessly intake new data from the Gazoo Racing engineers and update our shoot in real time.

The result of the Curve team’s hard work is evident. A striking set of assets that get the heart racing, blood pumping, and rev counter rising.