Blowin' up the billboards
Our recent work with the guys from Saatchi LA for the Toyota Corolla, is now on billboards all over the U.S.
Working closely with agency and photographer on location in California, we provided on set retouching along with Digitech services.
This project really tested our multi-continent operation as deadlines were really short. Following a shoot day, raw files and rough comps were loaded on to the US server, causing an almost instant sync to the UK server, allowing staff to pick up and start work in Nottingham. Being able to present a first look to the client within a day or so proved to be a big hit.
Keep you eyes open and see if you can find the whole set.