AS SEEN ON THE BIG SCREEN!
We produced CG images of the 2019 Chevrolet Silverado for the big reveal to the public. The first of which was the new Trail Boss version. Seen for the very first time by a guest audience celebrating the 100 years of Chevrolet.
They certainly do it bigger in the US. The truck was brought in above the crowd by helicopter. The new images appeared in glorious HD on the, appropriately named “Big Hoss" TV screen; at 218 x 94 ft and weighing in at 108 tons!!
The official reveal of the full 2019 Silverado lineup was at the 2018 Detroit Motor Show. All the images were shown as the backdrop to the Trucks on center stage.